However,
in pursuit of the increasing speed of production and reduce the cost of
production is important not to forget that the ultimate goal is
customer satisfaction. Therefore, the next step in the development of marketing is the concept of improving the product (product orientation). According
to this concept, the consumer will choose one of the many products,
quality and other properties are better than others. Thus,
the physician and the patient interested in a product that would be
easy to use and it can be assigned and to take a short course, it is
desirable to 1 every day, which will improve patient adherence to
treatment, and, therefore, its effectiveness. However, improving the quality of the product, one can not but notice that the competitors offer a totally new product.
For example, Company X has introduced antibacterial II generation in the form of MS (1 per day), involves taking one pill a day. At the same time, the company introduced the Y-generation antibacterial III, which due to its pharmaceutical and pharmaco-dynamic properties is enough to take one every day. At the same time, it is more effective against strains that are not susceptible to fluoroquinolone Company X. Therefore improvement of the product does not always lead to the satisfaction of consumer demand, but also innovation and variety of help in this.
For example, Company X has introduced antibacterial II generation in the form of MS (1 per day), involves taking one pill a day. At the same time, the company introduced the Y-generation antibacterial III, which due to its pharmaceutical and pharmaco-dynamic properties is enough to take one every day. At the same time, it is more effective against strains that are not susceptible to fluoroquinolone Company X. Therefore improvement of the product does not always lead to the satisfaction of consumer demand, but also innovation and variety of help in this.
