History of the formation of marketing has more than one decade. In its development can be identified certain stages which correspond to the direction and purpose of marketing in a given historical period.
One of the first stage when the dominant concept of improving production. According to this concept, the prevalence and availability determine consumer preferences. Clearly, improvement of production is really important when demand (or product availability in the market or the price) is not satisfied in full. In terms of shortages and panic buying, in which we all lived until recently, most businesses have quite successfully. While taken limited steps to promote products. It was hoped that the expanding demand absorb all manufactured products.
It was believed that business success depends on the efficient production and sale of products at lower prices than the competition.
One of the first stage when the dominant concept of improving production. According to this concept, the prevalence and availability determine consumer preferences. Clearly, improvement of production is really important when demand (or product availability in the market or the price) is not satisfied in full. In terms of shortages and panic buying, in which we all lived until recently, most businesses have quite successfully. While taken limited steps to promote products. It was hoped that the expanding demand absorb all manufactured products.
It was believed that business success depends on the efficient production and sale of products at lower prices than the competition.
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