Coronary thrombosis

    Coronary thrombosis is a form of thrombosis affecting the coronary circulation.
    A blood clot in the arteries supplying the heart, which can lead to a heart attack. Around 30 per cent are caused by smoking.

Cardiovascular disease

     Cardiovascular disease is one of the main cause of death due to smoking. Hardening of the arteries is a process that develops over years, when cholesterol and other fats deposit in the arteries, leaving them narrow, blocked or rigid.

     When the arteries narrow (atherosclerosis), blood clots are likely to form. Smoking accelerates the hardening and narrowing process in your arteries: it starts earlier and blood clots are two to four times more likely.

     Cardiovasular disease can take several forms depending on which blood vessels are involved, and all of thet forms are more common in people who smoke.

Smoking affects the life span

          Smoking reduces life duration by seven to eight years. More than 300 people dies every day in the UK as a result of smoking, many are comparatively young smokers.

         The number of people under the age of 70 who die from smoking-related diseases exceeds the total figure for deaths caused by breast cancer, AIDS, traffic accidents and drug addiction. Non-smokers and ex-smokers can also look forward to a healthier old age than smokers.

How do cigarettes damage health?

     Cigarettes contain more than 4000 chemical compounds and at least 400 toxic substances.

When you inhale, a cigarette burns at 700°C at the tip and around 60°C in the core. This heat breaks down the tobacco to produce differnet kinds of  toxins. As a cigarette burns, the residues are concentrated towards the butt.

The most damaging products are:
 -  tar, substance that causes cancer - a carcinogen
 - nicotine is addictive and increases cholesterol levels in your body
 - carbon monoxide reduces oxygen in the body
 - chronic obstructive pulmonary disorder (COPD) which are caused by components of the gas and particulate phases.

    The damage caused by smoking is influenced by: the number of cigarettes smoked whether the cigarette has a filter how the tobacco has been prepared.

Why quit smoking?

   

      Most people know that smoking can cause lung cancer, but it can also cause many other cancers and illnesses.
      Smoking directly causes over 100,000 deaths in the UK each year and contributes to many more. Of these deaths, about 42,800 are from smoking-related cancers, 30,600 from cardiovascular disease and 29,100 die slowly from emphysema and other chronic lung diseases.

Demand

    Definition of demand is at the heart of the marketing concept (customer focus). This approach assumes that the shortest path to profit is possible to determine exactly what are the real needs of consumers and then to profitably satisfy them. This contributes to the popularity of the market research. 

    The organization is focusing all efforts to obtain and correct use of information in order to justify the expectations of the consumer, the entire staff of the company is focused on the formation of long-term client relationships.

Focus on sales

       Manufactured products need to sell, and if there is sufficient demand, it must be created using the active policy sales. Manufacturing conditions still imposes a strong imprint on the character of the products, but manufacturers have become clearly aware that the products can not be sold by itself.  

      Therefore, the dominant trend is the concept of intensification of commercial efforts (focus on sales). Began to occupy a prominent place advertisements, promotion and labeling. For most business leaders today, this concept has become paramount.

The concept of improving the product (product orientation)

     However, in pursuit of the increasing speed of production and reduce the cost of production is important not to forget that the ultimate goal is customer satisfaction. Therefore, the next step in the development of marketing is the concept of improving the product (product orientation). According to this concept, the consumer will choose one of the many products, quality and other properties are better than others. Thus, the physician and the patient interested in a product that would be easy to use and it can be assigned and to take a short course, it is desirable to 1 every day, which will improve patient adherence to treatment, and, therefore, its effectiveness. However, improving the quality of the product, one can not but notice that the competitors offer a totally new product.  
       For example, Company X has introduced antibacterial II generation in the form of MS (1 per day), involves taking one pill a day. At the same time, the company introduced the Y-generation antibacterial III, which due to its pharmaceutical and pharmaco-dynamic properties is enough to take one every day. At the same time, it is more effective against strains that are not susceptible to fluoroquinolone Company X. Therefore improvement of the product does not always lead to the satisfaction of consumer demand, but also innovation and variety of help in this.

The history of formation of pharmacy marketing

    History of the formation of marketing has more than one decade. In its development can be identified certain stages which correspond to the direction and purpose of marketing in a given historical period.  

    One of the first stage when the dominant concept of improving production. According to this concept, the prevalence and availability determine consumer preferences. Clearly, improvement of production is really important when demand (or product availability in the market or the price) is not satisfied in full. In terms of shortages and panic buying, in which we all lived until recently, most businesses have quite successfully. While taken limited steps to promote products. It was hoped that the expanding demand absorb all manufactured products. 
    It was believed that business success depends on the efficient production and sale of products at lower prices than the competition.

FEATURES OF MARKETING OF PHARMACY

   Features of marketing in the pharmaceutical industry is that production is oriented not only to the end user tools, but also for doctors (or pharmacists who recommend drugs). Although, in the end, patients are buyers and consumers of drugs (prescription), but in some cases it is the specialist determines what medicine to which the dosage form, how much and for how long to apply.
   This feature is also linked to the frequent lack of awareness of the end user (patient) as to which the medicine is necessary and what is on the market to choose which substitutes. Thus, the main targets of marketing efforts in this area are physicians, prescribers and patients. The doctor in equal and sometimes even more so is the generator of demand.

     Therefore, the main feature of the marketing in pharmacy - a significant complication of buyer - seller. To meet the needs of the patient in the healing of an illness, you must first install the correct diagnosis (the doctor), and then determine the correct strategy and tactics of treatment (the doctor), to identify therapeutic measures, for which the right to choose the method of treatment (the doctor) and drug therapy (doctor, and abroad - Parts and CLINICAL PHARMACOLOGY). Equally important is the role of the pharmacist, because no matter how well designed treatment strategy if there is no proper and quality of the drug, medical device or other essential pharmaceutical product, the target will not be achieved. With the introduction of general health insurance will play an important role and authority of the insurance, because they determine what medical and pharmaceutical services for free or for a fee, provided the consumer.

Attract visitors to the pharmacy to help these marketing techniques:

    1. The introduction of the funded program allows you to: create a database of loyal customers, increase the average bill by 10-20%, increase the number of new visitors and retain loyal customers, increase brand awareness pharmacy network and collect as many positive reviews of the staff, and the entire network. 

   2. Cooperation with the charitable foundation created confidence that comes from the social orientation of the pharmacy business, and ensure the provision of real help to those who need it, maintaining regular customers, brand recognition pharmacy chain. 

   3. Trading card area. This is a map. It displays the location of the pharmacy, competing pharmacies, "client magnet", advertisements and possible stores partners. Introduction of card trading space allows to calculate the potential flow, attract new visitors (using affiliate programs), to define space for advertising media and promoters, as well as save your advertising budget. 

  4. Event marketing - discounts, gifts, holding shares, confined to an event that can be done daily, - national and professional holidays, birthdays, etc.
 
  5. Technology "test - measurement - adjustment." The main rule - is not rolling out everywhere and at the same time! Such technologies may not always work, so they must first be tested in a pharmacy, if not the result - correct action, and only have to move on.

Increase sales in the pharmacy point can affect each of the three levels of sales funnel.

     If we examine each level funnel, you can define that point, the work that will help increase sales.

    Used for external marketing outdoor advertising, mailing, IT-tools, literature for physicians and patients, presentations.

    In the outdoor advertising to display these elements:

    Offer - specific and clear sentences;

   Dead Line - is a time limit in the framework of the action;
 
   Call to Action - a call to action.

Label "Open"

      Thanks to signboard- - a simple label "Open" - attendance pharmacies may increase by 25%. Simple design of the shop floor increases the confidence of potential customers to the pharmacy. It is very important input to the pharmacy to make the most noticeable, because more than 50% of cases it is not clear where he was.

     Powerful way to attract new customers are also affiliate sales (collaboration with medical representatives and doctors health facilities), site pharmacy with a simple navigation system.

Merchandising concept

Merchandising concept in pharmacy includes:

   Placement in the sales area pharmacies posters;
 
   Installation of advertising stand;

   Product placement and bears an advertisement (boxes of checks for coins);

   Distribution of advertising materials (bags, pens, notebooks) with the name of the drug;

   Installation of advertising models, mannequins - heroes advertising themes;

   Presentations and consultations in the pharmacy representatives of manufacturing companies, doctors;

   Distribution of test samples (in the sales area).

Opening an online pharmacy

   To open the online pharmacy requires the following conditions: 

   There is a real pharmacy with the generated product range,  
   -  pricing
   -  delivery service and call center, 
   -  website development, easy to use, which would cause the trust and held a leading position in the rankings of search sites.