Tuesday, December 4, 2012

Merchandising concept

Merchandising concept in pharmacy includes:

   Placement in the sales area pharmacies posters;
 

   Installation of advertising stand;

   Product placement and bears an advertisement (boxes of checks for coins);

   Distribution of advertising materials (bags, pens, notebooks) with the name of the drug;

   Installation of advertising models, mannequins - heroes advertising themes;

   Presentations and consultations in the pharmacy representatives of manufacturing companies, doctors;

   Distribution of test samples (in the sales area).