1. The introduction of the funded program allows you to: create a database of loyal customers, increase the average bill by 10-20%, increase the number of new visitors and retain loyal customers, increase brand awareness pharmacy network and collect as many positive reviews of the staff, and the entire network.
2. Cooperation with the charitable foundation created confidence that comes from the social orientation of the pharmacy business, and ensure the provision of real help to those who need it, maintaining regular customers, brand recognition pharmacy chain.
3. Trading card area. This is a map. It displays the location of the pharmacy, competing pharmacies, "client magnet", advertisements and possible stores partners. Introduction of card trading space allows to calculate the potential flow, attract new visitors (using affiliate programs), to define space for advertising media and promoters, as well as save your advertising budget.
4. Event marketing - discounts, gifts, holding shares, confined to an event that can be done daily, - national and professional holidays, birthdays, etc.
5. Technology "test - measurement - adjustment." The main rule - is not rolling out everywhere and at the same time! Such technologies may not always work, so they must first be tested in a pharmacy, if not the result - correct action, and only have to move on.
