Features of marketing in the pharmaceutical industry is that production is oriented not only to the end user tools, but also for doctors (or pharmacists who recommend drugs). Although, in the end, patients are buyers and consumers of drugs (prescription), but in some cases it is the specialist determines what medicine to which the dosage form, how much and for how long to apply.
This feature is also linked to the frequent lack of awareness of the end user (patient) as to which the medicine is necessary and what is on the market to choose which substitutes. Thus, the main targets of marketing efforts in this area are physicians, prescribers and patients. The doctor in equal and sometimes even more so is the generator of demand.
Therefore, the main feature of the marketing in pharmacy - a significant complication of buyer - seller. To meet the needs of the patient in the healing of an illness, you must first install the correct diagnosis (the doctor), and then determine the correct strategy and tactics of treatment (the doctor), to identify therapeutic measures, for which the right to choose the method of treatment (the doctor) and drug therapy (doctor, and abroad - Parts and CLINICAL PHARMACOLOGY). Equally important is the role of the pharmacist, because no matter how well designed treatment strategy if there is no proper and quality of the drug, medical device or other essential pharmaceutical product, the target will not be achieved. With the introduction of general health insurance will play an important role and authority of the insurance, because they determine what medical and pharmaceutical services for free or for a fee, provided the consumer.
This feature is also linked to the frequent lack of awareness of the end user (patient) as to which the medicine is necessary and what is on the market to choose which substitutes. Thus, the main targets of marketing efforts in this area are physicians, prescribers and patients. The doctor in equal and sometimes even more so is the generator of demand.
Therefore, the main feature of the marketing in pharmacy - a significant complication of buyer - seller. To meet the needs of the patient in the healing of an illness, you must first install the correct diagnosis (the doctor), and then determine the correct strategy and tactics of treatment (the doctor), to identify therapeutic measures, for which the right to choose the method of treatment (the doctor) and drug therapy (doctor, and abroad - Parts and CLINICAL PHARMACOLOGY). Equally important is the role of the pharmacist, because no matter how well designed treatment strategy if there is no proper and quality of the drug, medical device or other essential pharmaceutical product, the target will not be achieved. With the introduction of general health insurance will play an important role and authority of the insurance, because they determine what medical and pharmaceutical services for free or for a fee, provided the consumer.
