Increase sales in the pharmacy point can affect each of the three levels of sales funnel.

     If we examine each level funnel, you can define that point, the work that will help increase sales.

    Used for external marketing outdoor advertising, mailing, IT-tools, literature for physicians and patients, presentations.

    In the outdoor advertising to display these elements:

    Offer - specific and clear sentences;

   Dead Line - is a time limit in the framework of the action;
 
   Call to Action - a call to action.

Label "Open"

      Thanks to signboard- - a simple label "Open" - attendance pharmacies may increase by 25%. Simple design of the shop floor increases the confidence of potential customers to the pharmacy. It is very important input to the pharmacy to make the most noticeable, because more than 50% of cases it is not clear where he was.

     Powerful way to attract new customers are also affiliate sales (collaboration with medical representatives and doctors health facilities), site pharmacy with a simple navigation system.

Merchandising concept

Merchandising concept in pharmacy includes:

   Placement in the sales area pharmacies posters;
 
   Installation of advertising stand;

   Product placement and bears an advertisement (boxes of checks for coins);

   Distribution of advertising materials (bags, pens, notebooks) with the name of the drug;

   Installation of advertising models, mannequins - heroes advertising themes;

   Presentations and consultations in the pharmacy representatives of manufacturing companies, doctors;

   Distribution of test samples (in the sales area).

Opening an online pharmacy

   To open the online pharmacy requires the following conditions: 

   There is a real pharmacy with the generated product range,  
   -  pricing
   -  delivery service and call center, 
   -  website development, easy to use, which would cause the trust and held a leading position in the rankings of search sites.

Chocolate

Lovers of dark chocolate should temper its appetite, and in much smaller quantities consumed this delicacy, experts say. It turned out that he is not as useful as previously thought.

A number of studies have shown that it is in dark chocolate contains a large amount of procyanidins - flavonoids, which have a positive effect on the heart and lower blood pressure. In that dark chocolate is superior to the properties of milk and white species. However, as it became known as a result of the experiments, a dark chocolate contains more calories and saturated fat.
For example, 40 grams (4-7 slices) chocolate (85% cocoa content) contain 227 calories and 12 grams of saturated fat. This represents 60% of the daily consumption rates. And in the same quantity of milk chocolate and calories (210 calories) and saturated fat (7 grams) is somewhat smaller. This represents 37% of the daily requirement.

Based on the results of research, nutritionists recommend that lovers of dark chocolate consumed no more than 1-2 cloves of goodies every day. And sometimes it is best to replace the chocolate with red apples. It turned out that one apple contained the same amount of beneficial procyanidins, how much and in 47 grams of dark chocolate, but less than 150 calories.

Antibiotics and ear

Scientists from the Netherlands conducted a study and concluded that treatment with antibiotics can lead to ear infections in children. Repeated use Amoxicillin increases the risk of disease by 20%.

The results showed that 63% of children treated with antibiotics for 3-year period have been observed cases of recurrent ear infections. In 43% of children who did not use antibiotics, recurrence of symptoms was observed. But the risk of the need for surgery in these patients increased by 9%.

The study involved 168 children aged 6 months to 2 years. In the group of children treated with amoxicillin, in 47 out of 75 patients re-diagnosed ear infection.

Researchers recommend that physicians as possible as infrequently as possible to resort to the treatment of ear infections Amoxicillin. Antibiotics weaken the protective properties of the organism and infection, "get used" and are more resistant to drugs.

With women and patients with diabetes more difficult to conceive

High levels of saturated fatty acids, which can be found in the ovaries of obese women and women suffering from type 2 diabetes can prevent the development of the embryo and lead to an unsuccessful pregnancy.

This may explain why women with metabolic disorders can not conceive normally, according to an article published in the journal PLoS ONE. Researchers found: people in this group tend to absorb more risk of being stored in body fat. As a result, increases the level of saturated fatty acids in the ovaries. And they have a toxic effect on the developing oocyte before ovulation, says the head of research Professor Joe Leroy from the University of Antwerp.

It turned out embryos with a less active metabolism are more likely to result in normal pregnancies. A high level of saturated fatty acids increased the metabolism of amino acids, altered oxygen consumption, glucose and lactate. Moreover, although the fatty acids do not interfere with the egg to develop two-celled stage, their number who reach the level of blastocysts significantly decreased.

Full people lose weight is not necessarily

Employees at York University in Toronto tested the 6 th complete the Americans for the 16-year period. Obtained information about mortality compared with the same data in slender people.

As a result, the researchers found that healthy, but fat people tend to weigh more than their peers in childhood, with the feel happier and less anxious to get rid of the hated by many pounds. Such people tend to be active and make the diet of healthy foods.

"Our work suggests that not all full of people should lose weight. Moreover, an attempt to lose weight may be more dangerous than the presence of increased weight. But then the man must lead a healthy lifestyle, eat right, move ", - stressed the head of research, Jennifer Cook.

Experts from Harvard University, in turn, claim, just two slices of bacon a day increases the risk of developing diabetes by more than 50%. Also increases the risk of one sausage, a small burger or a couple slices of salami.

A scientist from Istanbul on the effectiveness of herbal remedies

Specialists of the Scientific and Technical Research Center of Traditional Medicine at the University of Istanbul have analyzed the effectiveness of herbs that are widely used in folk medicine in north-western Turkish area of ​​Sakarya.

Local villages to tell scientists what exactly they are treated with herbs various ailments and illnesses. Share old recipes herbal.

Plants used to treat infectious diseases, have been tested by experts at the University of antibacterial activity. Altogether 46 wild plant species and 24 plants that are cultivated for centuries by local people.

Most often in folk medicine used Sakarya chamomile, peppermint, rose, mugwort, horsetail, lavender, coltsfoot, nettle, lemon balm, plants of the family сucurbitaceae. There is a widespread use of decoctions and infusions of medicinal herbs fees.

According to researchers, residents of Turkey Sakarya use herbs to treat virtually all diseases. This is mainly infectious diseases (18%), neurological and psychological disorders (13.7%), cardiovascular disease (13%), skin diseases (12.2%), respiratory (10.1%), as well as diseases of ears and teeth .

During the laboratory analysis of traditional medicine experts of the center of Istanbul University studied the antibacterial properties are part of plant essential oils against Staphylococcus aureus, Staphylococcus epidermidis, Escherichia coli and other infectious diseases. The results showed that arnica, datura, geranium and horsetail effective against Staphylococcus epidermidis.

Datura has demonstrated its ability to fight E. coli. For the first time have been laboratory confirmed antibacterial properties of arum, horsetail, geranium, plantain, ragwort and borage. In this research did not end in the near future scientists will explore other medicinal plants.

The problem of obesity

Problems associated with obesity are numerous. Obesity - it's not just a cosmetic problem. This is a health risk. A person with 40% of excess weight two times greater likelihood of premature death compared with a person of average weight. This is due to the fact that obesity is associated with several serious medical conditions, including:

- Heart disease and stroke

- High blood pressure

- Diabetes

- Cancer

- Gallbladder disease

- Osteoarthritis

- Gout

Breathing problems such as sleep apnea (when a person stops breathing for short periods during sleep) and asthma.

As a rule, doctors agree that obese people often have problems with their health. People who have 20% or more overweight, can greatly improve your health, losing weight. Many experts on obesity say that people who have less than 20% of excess weight over ideal must still try to get rid of them if they have been one of the following risk factors:

Hereditary predisposition to certain chronic diseases. In humans, close relatives who suffered from heart disease or diabetes, increased chance of developing these diseases in the presence of obesity.

Underlying disease.

High blood pressure, high cholesterol or blood sugar - all warning signs of some obesity-related diseases.

The figure in the shape of an apple. People who have excess fat is concentrated in the abdomen and surrounding areas have a higher risk of developing heart disease, diabetes or cancer than people with the same weight, but with the figure of a pear-shaped (when the bulk of fat is concentrated on the hips and buttocks).

Fortunately, even a small weight loss of 5-10 kg can significantly improve health, such as lower blood pressure and cholesterol levels.